Privacy policy
Privacy Policy
Last updated: August 22, 2026.
Overview
Welcome to BUQIQI. The website located at www.buqiqi.com (the "Site") is operated by Suzhou Luolandi Wedding Dress & Formal Wear Trade Co., Ltd. ("BUQIQI," "we," "us," or "our"). For purposes of applicable data protection law, we are the controller of the personal information described in this Privacy Policy.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit the Site, create an account, place an order, contact us, or otherwise interact with our Shopify-powered online store and related services (collectively, the "Services").
By using the Services, you acknowledge that you have read and understood the practices described in this Privacy Policy. This Privacy Policy does not apply to third-party websites or services that have their own privacy policies.
1. Personal Information We Collect
"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to an individual. Depending on how you interact with the Services, we may collect the following categories:
Contact information: name, email address, phone number, billing address, and shipping address.
Order and transaction information: products viewed or purchased, cart and wishlist activity, order history, returns, cancellations, discounts, shipping details, payment status, and transaction records.
Custom-order information: measurements, requested sizes or colors, customization instructions, and reference photos or files that you choose to provide.
Account information: login details, saved addresses, preferences, and account settings.
Communications: messages, support requests, reviews, feedback, and other information you send to us.
Device and usage information: IP address, approximate location derived from IP address, browser type, device identifiers, network information, pages viewed, links clicked, referring pages, and interactions with the Services.
Cookie and advertising information: cookie identifiers, advertising identifiers, privacy preferences, and information about interactions with our advertisements.
Payment information is processed by Shopify and our payment providers. We may receive transaction confirmations, payment status, payment method, and limited payment details, but we do not intentionally retain complete payment card numbers.
Personal information does not include information that has been aggregated or de-identified so that it can no longer reasonably be linked to an individual.
2. How We Collect Personal Information
We collect personal information:
- Directly from you when you browse the Site, create an account, place or modify an order, submit custom-order details, contact us, or otherwise provide information.
- Automatically through cookies, pixels, logs, and similar technologies when you use the Services.
- From Shopify and service providers that support payments, fraud prevention, analytics, advertising, customer service, fulfillment, and shipping.
- From advertising, marketing, and social media partners when permitted by law and your privacy choices.
3. How and Why We Use Personal Information
We use personal information for the following purposes:
Providing the Services: processing payments, confirming and fulfilling orders, producing customized products, arranging shipping, processing returns and refunds, managing accounts, and providing customer support.
Operating and improving the Site: remembering preferences, analyzing performance, troubleshooting, improving navigation, and developing products and features.
Security and fraud prevention: authenticating accounts, processing payments securely, detecting suspicious transactions, preventing abuse, and protecting users and the Services.
Communications: sending order, account, shipping, return, policy, and customer-service messages.
Marketing and advertising: sending promotional communications that you have chosen to receive, measuring campaigns, and showing relevant advertisements where permitted by law and your privacy choices.
Legal and compliance purposes: complying with law, responding to valid legal requests, maintaining tax and transaction records, enforcing our terms and policies, and establishing or defending legal claims.
Legal Bases for EEA, UK, and Swiss Users
Where applicable data protection law requires a legal basis, we process personal information based on one or more of the following:
- Performance of a contract, including processing and fulfilling your order.
- Our legitimate interests, including operating the business, improving the Services, preventing fraud, and providing customer support, where those interests are not overridden by your rights.
- Your consent, including for optional advertising cookies and certain marketing communications where consent is required.
- Compliance with legal obligations.
4. Cookies and Similar Technologies
We and our service providers use cookies, pixels, tags, and similar technologies to operate the Site, remember preferences, understand Site usage, prevent fraud, measure campaigns, and provide advertising.
Where required, non-essential cookies are used based on your consent. You can manage available choices through our cookie banner, your browser settings, and the privacy-choice methods described below. Blocking certain cookies may affect Site functions such as account login, cart contents, or checkout.
5. How We Disclose Personal Information
We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:
Shopify: to host and operate the e-commerce platform, accounts, checkout, analytics, and related services.
Service providers: payment processors, fraud-prevention providers, cloud and IT providers, analytics providers, customer-support providers, production and fulfillment partners, and shipping carriers.
Advertising and marketing partners: to measure campaigns and provide advertising, subject to applicable law and your privacy choices.
Parties you direct us to use: when you request or authorize a disclosure, including social-media or other integrations you choose to use.
Authorities and legal recipients: when reasonably necessary to comply with law, respond to valid legal process, prevent fraud, protect rights and safety, or enforce our agreements.
Business transaction recipients: in connection with a proposed or completed merger, acquisition, financing, restructuring, sale of assets, or similar transaction, subject to applicable safeguards.
We do not sell personal information for money.
6. Shopify's Role
The Services are hosted by Shopify. Information submitted through the Services is transmitted to Shopify and may be processed by Shopify and its service providers in countries other than the country where you live.
Shopify generally processes information on our behalf to provide the store platform. For some Shopify consumer services and enhanced features, including features that use activity across Shopify or different merchants when enabled, Shopify may process information for its own purposes and be responsible for that processing.
Learn more in the Shopify Consumer Privacy Policy. Privacy requests concerning Shopify's own processing can be submitted through the Shopify Privacy Portal.
7. Targeted Advertising and Privacy Choices
We may use advertising and analytics services that collect identifiers, commercial information, Site activity, and approximate location derived from IP address. These services help measure advertising and show ads based on activity over time and across websites or services.
Under some US state privacy laws, these disclosures may be considered "sale," "sharing," or processing for "targeted advertising," even though we do not sell personal information for money. During the preceding 12 months, the categories that may have been disclosed for these purposes include identifiers, commercial information, internet or network activity, and approximate location.
Where applicable, you may opt out through our Your Privacy Choices page. We also process a legally recognized Global Privacy Control signal as an opt-out request for the browser or device sending the signal where required by applicable law.
Other browser "Do Not Track" signals may not operate in a consistent or legally standardized way and may not be recognized.
8. Marketing Communications
You can stop receiving promotional emails by using the unsubscribe link in the message. If you opt out of marketing, we may still send non-promotional communications about your account, orders, payments, shipping, returns, security, or policy updates.
9. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including maintaining an account, fulfilling orders, providing customer support, preventing fraud, maintaining tax and transaction records, resolving disputes, enforcing agreements, and complying with legal obligations.
The retention period depends on the type of information, the length of our relationship with you, legal and accounting requirements, applicable limitation periods, security needs, and whether the information is required for an ongoing dispute or investigation. When information is no longer needed, we may delete or de-identify it, subject to lawful backup and recordkeeping requirements.
10. Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no storage or transmission method is completely secure. Do not send highly sensitive information through unsecured channels or ordinary email unless we specifically request it and provide an appropriate method.
11. Your Privacy Rights
Depending on where you live and subject to applicable exceptions, you may have the right to:
- Request access to or a copy of personal information we hold about you.
- Request correction of inaccurate or incomplete personal information.
- Request deletion of personal information.
- Receive certain personal information in a portable format.
- Object to or request restriction of certain processing.
- Withdraw consent where processing is based on consent.
- Opt out of sale, sharing, or targeted advertising where applicable.
- Appeal a decision concerning a privacy request where applicable.
- Lodge a complaint with an applicable data protection authority.
To exercise a right concerning our processing, email support@buqiqi.com and include enough information for us to identify your request. We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization and direct identity verification.
We will not discriminate against you for exercising an applicable privacy right. We will respond within the time required by applicable law.
12. Children's Privacy
The Services are not directed to children under 13, or a higher minimum age where required by local law, and we do not knowingly collect personal information from such children without valid authorization. We do not knowingly sell or share for targeted advertising the personal information of individuals under 16.
If you believe a child has provided personal information to us inappropriately, contact us so that we can review and, where required, delete it.
13. International Transfers
We, Shopify, and our service providers may transfer, store, and process personal information in China, the United States, Canada, and other countries that may have different data protection laws from the country where you live.
Where required, transfers from the EEA, UK, or Switzerland are made using recognized safeguards, such as adequacy decisions or approved standard contractual clauses.
14. Third-Party Websites
The Site may link to third-party websites or services that we do not control. Their collection and use of personal information are governed by their own privacy policies. Review those policies before providing personal information to a third party.
15. Complaints
If you have a concern about how we handle personal information, contact us first so that we can review it. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority. EEA supervisory authorities are listed by the European Data Protection Board.
16. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes to the Services, our data practices, or legal requirements. We will post the revised policy on this page, update the "Last updated" date, and provide any additional notice required by applicable law.
17. Contact Us
Data controller and legal business name: Suzhou Luolandi Wedding Dress & Formal Wear Trade Co., Ltd.
Legal Representative: Bao Yuanhao
Email: support@buqiqi.com
Registered address: Units 1222-18 to 20, Building 1, 12th Floor, Donghuan Building, Suzhou Industrial Park, Suzhou City, Jiangsu Province 215021, China